Yep, that's what I am now. The Jaguar guy. Any conversation with a stranger here (especially Brit), when it veers towards what I am doing in London, and any mention of Tata invariably becomes "oh you work for the Jaguar Land Rover company". Of course, I am more than glad to acquiesce. Explaining what I do for a living is a lot harder otherwise.
Examples of people who have made me the "Jaguar guy" include the immigration person who stamped my passport in Heathrow airport, a BBC reporter who was living in the same place in London, a tourist guide in Loch Ness, among others. Strangely, no mention is made of Corus. No one even seems to have heard of it (at least its acquisition).
So, the Jaguar guy it is then. It might just be the most effective $ 2.3 billion advertising spend ever.
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